QuickBooks Online

QuickBooks Online is Intuit’s accounting software for small businesses. This page reads the prices on https://quickbooks.intuit.com/pricing/ . The screenshot shows the Small business tab, a three-step line that starts with “Select plan,” and a toggle that is switched on: “50% off for 3 months.” A second control, “Free trial for 30 days,” sits beside it. Four cards are fully visible.

Simple Start shows a list price of $38 a month, struck through, and $19 a month, with the words “50% off for 3 months.” Essentials shows $85 struck through and $42.50 a month, with the same three-month line. Plus shows $140 struck through and $70 a month. Advanced shows $340 struck through and $170 a month. Each card has a green “Choose plan” button. A payroll step is labeled optional and is not given a price in this view. A cookie bar runs along the bottom and does not cover the four prices.

Which number is the price

The smaller number is the promotional price for three months. The larger number is the list price printed on the same card. A buyer who budgets $19 for Simple Start has budgeted the discount, not the renewal. After the three months, the card’s own list price is $38, unless Intuit changes the page. Essentials returns to $85 from $42.50. Plus returns to $140 from $70. Advanced returns to $340 from $170. The page says the discount is 50% off, and the pairs match that arithmetic: half of 38 is 19, half of 85 is 42.50, half of 140 is 70, and half of 340 is 170. The match is a check that the struck-through price and the sale price are the same offer, not two unrelated numbers.

The three-month window is part of the offer shown while the toggle is on. The toggle can be switched off. This review does not describe the cards with the toggle off, because that is not the capture. A free-trial control is also on the page. The relationship between the trial and the discount — whether a trial delays the three discounted months, or replaces them — is not spelled out in the hero. The live checkout is the place that sequence becomes a date.

What the cards say the plans are for

Simple Start is badged “For starting small” and carries the line “Makes running business easier.” Essentials says “Track custom performance metrics.” Plus says “Scale with personalized insights.” Advanced says “All-in-one financial solution.” Those are Intuit’s labels, visible in the screenshot. They are not a test of whether a particular business will outgrow a plan. User counts are not printed in this capture, so this page does not say how many people can log in. Payroll is a separate step. A price that includes payroll would be a different total from the four cards.

QuickBooks is accounting software. It is not a robo-advisor and not a charting terminal. The $38 list price is a software subscription. It is not a percent of revenue and not a percent of an investment account. Comparing it with Fidelity Go’s 0.35% advisory fee mixes a monthly software bill with an asset-based advice fee. Both are costs a finance team might pay. They are not substitutes. A firm can use QuickBooks to keep its own books and a robo-advisor to manage a portfolio. The invoices come from different companies and use different units.

What was not done

No QuickBooks company file was created. No bank feed was connected. The “Ask us anything” button in the capture was not used. The phone number in the header was not called. The 30-day trial was not started, so this page cannot say what access the trial includes or whether it requires a card. Intuit’s own note on the page says prices and promotions can change with the subscription. A reader looking at this screenshot is looking at the page as captured, with the discount toggle on and Small business selected. The Mid-size business tab is visible and was not selected. Its prices are not in the image and are not guessed.

Mintcanopy repeats the eight dollar figures because they are on the cards: 38 and 19, 85 and 42.50, 140 and 70, 340 and 170. The sentence to keep with them is that the lower set lasts three months on the offer shown, and the higher set is the list price on the same card. A later invoice that does not match either number is a reason to reopen quickbooks.intuit.com/pricing, not a reason to average the two.

A twelve-month sketch, using only the list prices on the cards, shows why the discount changes the first year and not the habit. Simple Start at $19 for three months is $57, then nine months at $38 is $342, and the first year is $399 if the list price holds and nothing else is added. The same pattern on Essentials is three months at $42.50 ($127.50) plus nine months at $85 ($765), or $892.50. Plus is three months at $70 ($210) plus nine months at $140 ($1,260), or $1,470. Advanced is three months at $170 ($510) plus nine months at $340 ($3,060), or $3,570. Payroll, payment fees, and a price change are outside those totals. The sketch is arithmetic on the four cards. It is not an Intuit invoice.

The Mid-size business tab is the other door on the same screen. Because it was not selected, its prices are not in this note. A company that Intuit would place on that tab should not borrow the Simple Start card. The phone number in the header is a sales line, not a price.